The late Robert Collier, a prolific author and copywriter, said when writing copy or making a sales presentation you should "enter the conversation going on in the customer's mind". That makes holidays a natural to use in promoting your business because they are on the minds of your customers.
Don't get discouraged that you missed the previous holidays, there are still holidays coming up that you can take advantage of and work an airtight promotion around.
Here are some ideas for using Christmas, New Year's and Valentine's Day. Remember when using holidays in your promotion to carry the theme throughout your message to keep it congruent. For a Christmas promotion, pictures of Santa, holly, gifts on the letter and envelope, references in your copy, etc. will keep your reader interested and give your message more of an impact.
Christmas
*Send out a holiday card or greeting to your customers with an offer for money off their next purchase, make sure to personalize it
*Mail out a "Our Gifts to YOU" postcard with holiday savings
New Year's
*Play off the traditional New Year's resolutions to make your promotion one customers can easily connect with. Top resolutions include: building better relationships with friends or family, losing weight or beginning an exercise regime, getting out of debt or saving up for a bug purchase like a house or car, or quitting a vice. If these topics can find a home within your promotion, you'll be in business.
*Play off the new year theme by using New Beginnings, New You, etc.
*Have a "Last Year's Stuff Has to Go" Sale
*If you are normally closed on New Year's Day consider opening for a 3-day New Year's Weekend Blowout Sale on January 1, 2, and 3. January 1st is on a Saturday this year. It could be the sale to start your year off with a bang
*Have a "One Last Chance to Beat the 2011 Price Increase" Event
Valentine's Day
*Host an appreciation event boasting how much "We Love our Customers"
*Send your clients valentines just like in school. Everyone loved getting these. It will bring back fond memories and might even generate some buzz among their co-workers. Don't forget to include a special offer!
*Offer either 14% off or $214 off in the spirit of "love"
Utilizing the holidays in your promotions is a great way to connect with your clients, but don't forget about the most obscure ones. Use your creativity with Groundhog's Day, President's Day or even Mardi Gras to give your customers an excuse to look at your promotions, and celebrate too! As long as you're creative and have fun with your promotion your customers should love it and if you come up with something great, don't forget to let me know about it!
Don't get discouraged that you missed the previous holidays, there are still holidays coming up that you can take advantage of and work an airtight promotion around.
Here are some ideas for using Christmas, New Year's and Valentine's Day. Remember when using holidays in your promotion to carry the theme throughout your message to keep it congruent. For a Christmas promotion, pictures of Santa, holly, gifts on the letter and envelope, references in your copy, etc. will keep your reader interested and give your message more of an impact.
Christmas
*Send out a holiday card or greeting to your customers with an offer for money off their next purchase, make sure to personalize it
*Mail out a "Our Gifts to YOU" postcard with holiday savings
New Year's
*Play off the traditional New Year's resolutions to make your promotion one customers can easily connect with. Top resolutions include: building better relationships with friends or family, losing weight or beginning an exercise regime, getting out of debt or saving up for a bug purchase like a house or car, or quitting a vice. If these topics can find a home within your promotion, you'll be in business.
*Play off the new year theme by using New Beginnings, New You, etc.
*Have a "Last Year's Stuff Has to Go" Sale
*If you are normally closed on New Year's Day consider opening for a 3-day New Year's Weekend Blowout Sale on January 1, 2, and 3. January 1st is on a Saturday this year. It could be the sale to start your year off with a bang
*Have a "One Last Chance to Beat the 2011 Price Increase" Event
Valentine's Day
*Host an appreciation event boasting how much "We Love our Customers"
*Send your clients valentines just like in school. Everyone loved getting these. It will bring back fond memories and might even generate some buzz among their co-workers. Don't forget to include a special offer!
*Offer either 14% off or $214 off in the spirit of "love"
Utilizing the holidays in your promotions is a great way to connect with your clients, but don't forget about the most obscure ones. Use your creativity with Groundhog's Day, President's Day or even Mardi Gras to give your customers an excuse to look at your promotions, and celebrate too! As long as you're creative and have fun with your promotion your customers should love it and if you come up with something great, don't forget to let me know about it!
About the Author:
Kathy Jiamboi has 13+ years experience in Relationship and Direct Response Marketing and is CEO of Creativedge Marketing and Ready2Go Client Contact, in Cleveland, Ohio. Ready2Go Client Contact, a done for you program, offers her clients to simply and conveniently evolve client affinity. She offers FREE expert marketing tips to anyone interested in getting more clients.
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